To serve along the line of humanity ideals with both our corporate and brand conciousness. Our company; with fitting quality to its Akel brand; is maintaining customer satisfaction by producting high quality, healthy and innovative products. To offer mankind the best and the most valuable in our category, to contribute in the well being of humanity. Additionally to carry the created value for our customers, suppliers, dealers and human resources to higher levels.
To maintain our position as a significant and respected brand in the electrical household appliances sector in our country, in our region and even worldwide, to grow by differentiation and to contribute into the ever growing Turkish economy. To expand our web of distribution both locally and globally in time, by growing our product portfolio to include not only electrical kitchen appliances, but all electrical household appliances in general.